Teatro Vivo is an Austin based theater collective that gives opportunities for both English and Spanish speakers to experience the Latino culture live on stage. Every year, Teatro Vivo produces at least two full-length bilingual productions and presents the Austin Latino New Play Festival, where playwrights can showcase their new works and build on the tradition that Teatro Vivo has to offer. As the Co-founders planned to stepped aside to lift up a younger generation of leadership, the perfect opportunity to refresh the brand identity came about. The goal was to modernize the identity to appeal to a wider and younger audience while maintaining a latino flare. We pulled inspiration from mexican wood block prints, folklore etchings, market typography across the globe, and the original TV logo of the sacred heart.