7-Eleven is all about convenience. One of the world’s most popular quick-stop chains, they have always tried to make gassing up your car and grabbing snacks and essentials as quick and easy as possible. As their technology footprint began to grow rapidly, the experience of being a 7-Eleven customer became disjointed and inefficient. Raw Materials set out to solve the experience problems while creating a mobile product that was truly 7-Eleven in brand, convenience, and innovation. Fueled by hard-earned insights, the resulting product unified their disparate mobile technology capabilities in a single app and platform for future feature growth.