Peddle
Peddle
Peddle
2020-2024
2020-2024
Peddle is the easiest way to trade your car in for cash. As a consumer, you can provide some information about your vehicle and have it picked up and purchased for cash in just a few easy steps. This service is relevant to millions of people in the United States but it can be difficult to reach them and, when you do, difficult to stand out as a legitimate option in a highly-competitive space crowded by less-than-trustworthy options. The brand, advertising, and digital experience needed to be elevated in a way that clearly differentiated them from the cluttered landscape while still feeling relatable and trustworthy.
Peddle is the easiest way to trade your car in for cash. As a consumer, you can provide some information about your vehicle and have it picked up and purchased for cash in just a few easy steps. This service is relevant to millions of people in the United States but it can be difficult to reach them and, when you do, difficult to stand out as a legitimate option in a highly-competitive space crowded by less-than-trustworthy options. The brand, advertising, and digital experience needed to be elevated in a way that clearly differentiated them from the cluttered landscape while still feeling relatable and trustworthy.
CATEGORY:
CATEGORY:
Brand, Marketing, Product Design
Brand, Marketing, Product Design
ROLE:
ROLE:
Creative Director
Creative Director
147%
147%
Increase in total revenue YoY
Increase in total revenue YoY
235%
235%
Increase in meta revenue YoY
Increase in meta revenue YoY
50%
50%
Decrease in CPA YoY
Decrease in CPA YoY
The work
The work
As Peddle’s AOR (Agency of Record) partner we (Raw Materials) worked collaboratively to continuously optimize their digital marketing funnel, maximize performance and drive revenue growth. The scope encompassed everything from brand to demand, leveraging the team's expertise in creative strategy, media planning and buying, analytics, UX, creative development, and production. With strong teamwork and a bit of elbow grease, we transformed the dot com experience for Peddle, removing friction and accelerating conversions, while simultaneously attracting more new customers than ever before, through advertising, search and content.
As Peddle’s AOR (Agency of Record) partner we (Raw Materials) worked collaboratively to continuously optimize their digital marketing funnel, maximize performance and drive revenue growth. The scope encompassed everything from brand to demand, leveraging the team's expertise in creative strategy, media planning and buying, analytics, UX, creative development, and production. With strong teamwork and a bit of elbow grease, we transformed the dot com experience for Peddle, removing friction and accelerating conversions, while simultaneously attracting more new customers than ever before, through advertising, search and content.
Radio: Ode to Used Cars
Radio: Ode to Used Cars
0:00/1:34
0:00/1:34
Radio: Missed Connections
Radio: Missed Connections
0:00/1:34
0:00/1:34
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• © ivan-alonso.com 2025 •
• All rights reserved •
• OOPS MEDIA™ •
• © ivan-alonso.com 2025 • All rights reserved •
• OOPS MEDIA™ •
• © ivan-alonso.com 2025 • All rights reserved •
• OOPS MEDIA™ •