Finell is a designer and manufacturer of luxury houswares and fashion accessories. Founder and head designer, Rebecca Finell, embraced a minimalist aesthetic with a focus on material and function. We developed an ultra-modern identity that embodied the essence and philosophy of the brand. To mirror the industrial design, graphics were minimal and high contrast, with a mindset of subtraction. Products were shot in stark environments with minimal props, often using contrasting textures and dramatic angles to create movement and focus in the shot.