Peddle.com Vision
Peddle.com Vision
Peddle.com Vision
2024
2020-2024
In many ways Peddle views themselves as a tech company, not just a buyer of cars. As a matter of fact, it's only one part of their business. With a desire to stay ahead of the curve we were asked to a unique and innovative experience that kept customers at the forefront. We asked ourselves: How can we come up with a significantly harder working home page, without discarding the ‘design DNA’ of what already works?
In many ways Peddle views themselves as a tech company, not just a buyer of cars. As a matter of fact, it's only one part of their business. With a desire to stay ahead of the curve we were asked to a unique and innovative experience that kept customers at the forefront. We asked ourselves: How can we come up with a significantly harder working home page, without discarding the ‘design DNA’ of what already works?
CATEGORY:
CATEGORY:
CATEGORY:
digital, experience, web
digital, experience, web
digital, experience, web
ROLE:
ROLE:
ROLE:
Associate creative director, Brand
Associate creative director, Brand
Associate creative director, Brand
TEAM:
TEAM:
TEAM:
Steven Hanley, ACD Product | Pablo Marquez, CCO
Steven Hanley, ACD Product | Pablo Marquez, CCO
Steven Hanley, ACD Product | Pablo Marquez, CCO
Dot Com
Dot Com
Dot Com
2024
2020-2024
Peddle's product team is highly motivated by testing and using data to make decisions. From 2021-2024 we launched two distinct web experiences with hundreds of test across the two. Using our learnings from 1.0 and adjusted designs that could test the theories of our innovation work, we designed and launched a 2.0 in 2024. This was a big win for Brand as it was our moment to bring Peddle's web experience up to speed with the refreshed visual language, allowing for more cohesive experiences for consumers.
Peddle's product team is highly motivated by testing and using data to make decisions. From 2021-2024 we launched two distinct web experiences with hundreds of test across the two. Using our learnings from 1.0 and adjusted designs that could test the theories of our innovation work, we designed and launched a 2.0 in 2024. This was a big win for Brand as it was our moment to bring Peddle's web experience up to speed with the refreshed visual language, allowing for more cohesive experiences for consumers.
Peddle's product team is highly motivated by testing and using data to make decisions. From 2021-2024 we launched two distinct web experiences with hundreds of test across the two. Using our learnings from 1.0 and adjusted designs that could test the theories of our innovation work, we designed and launched a 2.0 in 2024. This was a big win for Brand as it was our moment to bring Peddle's web experience up to speed with the refreshed visual language, allowing for more cohesive experiences for consumers.
CATEGORY:
CATEGORY:
CATEGORY:
Digital Experience, Brand experience, Art Direction
Digital Experience, Brand experience, Art Direction
Digital Experience, Brand experience, Art Direction
ROLE:
ROLE:
ROLE:
Associate Creative Director Brand
Associate Creative Director Brand
Associate Creative Director Brand
TEAM:
TEAM:
TEAM:
Steven hanley, dave knoph, maxim aksenov, vincent au, Daniel wood
Steven hanley, dave knoph, maxim aksenov, vincent au, Daniel wood
Steven hanley, dave knoph, maxim aksenov, vincent au, Daniel wood
instant offers
instant offers
instant offers
2020
2020-2024
Peddle is the easiest way to trade your junk car in for cash. As a consumer, you can provide some information about your vehicle and have it picked up and purchased for cash in just a few easy steps. The challenge for Peddle was that it was increasingly difficult to stand out as a legitimate option in a highly-competitive space crowded by less-than-trustworthy options. The digital experience needed to be elevated in a way that clearly differentiated them from the cluttered landscape while still feeling relatable and trustworthy.
Peddle is the easiest way to trade your junk car in for cash. As a consumer, you can provide some information about your vehicle and have it picked up and purchased for cash in just a few easy steps. The challenge for Peddle was that it was increasingly difficult to stand out as a legitimate option in a highly-competitive space crowded by less-than-trustworthy options. The digital experience needed to be elevated in a way that clearly differentiated them from the cluttered landscape while still feeling relatable and trustworthy.
Peddle is the easiest way to trade your junk car in for cash. As a consumer, you can provide some information about your vehicle and have it picked up and purchased for cash in just a few easy steps. The challenge for Peddle was that it was increasingly difficult to stand out as a legitimate option in a highly-competitive space crowded by less-than-trustworthy options. The digital experience needed to be elevated in a way that clearly differentiated them from the cluttered landscape while still feeling relatable and trustworthy.
CATEGORY:
CATEGORY:
CATEGORY:
PRoduct | digital | brand experience | Art Direction
ROLE:
ROLE:
ROLE:
Associate Creative Director, Brand
Associate Creative Director, Brand
Associate Creative Director, Brand
TEAM:
TEAM:
TEAM:
Steven Hanley, Vincent Au, Dave KNoph, jeff lupinski, james arden, Daniel wood, celine thibault, maxim aksenov, nick dandakis, dalton ridenhour, Peddle & Raw Materials
Steven Hanley, Vincent Au, Dave KNoph, jeff lupinski, james arden, Daniel wood, celine thibault, maxim aksenov, nick dandakis, dalton ridenhour, Peddle & Raw Materials
Steven Hanley, Vincent Au, Dave KNoph, jeff lupinski, james arden, Daniel wood, celine thibault, maxim aksenov, nick dandakis, dalton ridenhour, Peddle & Raw Materials
The work
The work
With a core experience principle of make it easy, and a brand rooted in personability, we reimagined Peddle's instant offer flow into a guided experience that pulled inspiration from conversational flows. Setting the pace and surfacing the right questions at the right time allowed users to focus allowed us to make the process feel as effortless as possible.
With a core experience principle of make it easy, and a brand rooted in personability, we reimagined Peddle's instant offer flow into a guided experience that pulled inspiration from conversational flows. Setting the pace and surfacing the right questions at the right time allowed users to focus allowed us to make the process feel as effortless as possible.
With a core experience principle of make it easy, and a brand rooted in personability, we reimagined Peddle's instant offer flow into a guided experience that pulled inspiration from conversational flows. Setting the pace and surfacing the right questions at the right time allowed users to focus allowed us to make the process feel as effortless as possible.
The work
The work
In 2021 I, along with product lead, Steven Hanley and experience lead, Celine Thibault created the first iteration and foundation of today's experience. Over the years a number of talented folks have helped evolve and optimize the experience. As the product team dove deeper into the nuts and bolts, my role as ACD became focused on overseeing brand implementation through visual design, illustration and brand moments.
In 2021 I, along with product lead, Steven Hanley and experience lead, Celine Thibault created the first iteration and foundation of today's experience. Over the years a number of talented folks have helped evolve and optimize the experience. As the product team dove deeper into the nuts and bolts, my role as ACD became focused on overseeing brand implementation through visual design, illustration and brand moments.
In 2021 I, along with product lead, Steven Hanley and experience lead, Celine Thibault created the first iteration and foundation of today's experience. Over the years a number of talented folks have helped evolve and optimize the experience. As the product team dove deeper into the nuts and bolts, my role as ACD became focused on overseeing brand implementation through visual design, illustration and brand moments.
more peddle
more peddle
more peddle
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© ivan-alonso.com 2025 • All rights reserved
16:19:28
• OOPS MEDIA™
© ivan-alonso.com 2025
All rights reserved
16:19:28
OOPS MEDIA™
© ivan-alonso.com 2025 • All rights reserved
16:19:28
• OOPS MEDIA™